DX Points Launched

Finally here. Something I've talked about with a few fellows for over a month now:

Effectively immediately points are given to every DX orders.

While these points are definitely used to redeem products, I'm looking for ideas and inputs on what you'd like to do with them. Here are some of my thoughts:

• VIP membership for express shipping upgrades (discounted or may be free).
• Priority access to quantity limited products
  
• A trip to space ... ... -- since Microsoft is sending people to space.

I'm also thinking to implement a system so that more points can be earned in other ways -- more to come on this area soon.

Here are the tidbits about the points system for now:

• Effective immediately (officially began on Feb 3 midnight)
• 1 point is issued for every $10 spent (including shipping, to keep things simple)
• Points are reversed for refunds
  
• If you have an account (with a verified e-mail address), you can check for your points with a detailed points history in the account manager (aka order tracking).
• If you don't have an account or if your e-mail address isn't verified you can still collect points, but you won't be able to see or access them in anyway. Later on when you're fully registered you will have those points in your account.

Again, I'm looking for comments on this subject and inputs on what to do with the points. So please do post your ideas here.

Multibillion-dollar Food Chain to Expand Business

With too much pressure from direct competitors that claim to offer "better" fatty foods, the multinational multibillion dollar recently ventured into a new realm -- fashion industry -- an element of surprise for Burger King and the likes.

To ensure successful product launch for the familiar brand's unfamiliar product, a price cut of up to 52% off is offered. To make the deal sealed for everyone, the giant is also placing a quality assurance tag on each and every product -- something not done with their usual, edible products.

Best wishes for them. Kyle from DX reports.

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OK this is really what I saw in a big shipping mall recently (size comparable to B&M store Target). Pictures taken with my cell phone to avoid personal injury (of myself) as something tells me these people dislike viral marketing, like this post.

There are a lot of funny things such as this happening here. If you like seeing them I'll post more in the future. Let me know.

Also, by all means if you want to own one of these magnificent piece of clothings, drop me an e-mail. I'll get one for you at cost (they cost about US$20 a piece or less).

Thank you for all the warm welcomes!

This post should have been written two days ago. But what happened was that you fellows gave us such great, warm welcomes that I have to personally pack the items before making this entry. Our first batch will be shipped sometime during the next few hours. We'll send e-mail notifications of shipment as usual.

The door crasher went great, I think. All items were priced below cost to make them so mouth-watering that I would personally go for one if I were a shopper. There were a total of about 120 combined items for the crasher. Most were laser keychains -- really practical gadgets. And about 90% of them sold out within the first minute! Since all items are now sold we've removed those crasher deals from the homepage and returned their prices to our grand opening sale price.

Sorry if I'm killing the fun of this first post but with all the confusions out there regarding our backgrounds and why we have changed our names, I feel obligated to write something here:

FifthUnit was originally started and ran by Kai and myself (Kyle) on March 2006. Last month we decided to split up in order to pursue our dreams. Since we've been friends all the way since high school we didn't want to bother negotiating and fighting for the ownership of the FifthUnit brand. So we changed our name.

For me here it is, the new DealExtreme ran personally by myself and my fiancee Melissa. We'll work around the clock to serve you on deals and support.

(Just if you're curious my first name is Sonny (that's the "S" part in S CHEN you see on our current and old envelopes). Kyle has been my middle name since a few years ago. It came from a great person I've got to know while I was at school.)

For questions by all means e-mail us at sales@dealextreme.com and make sure your spam filters don't block us.

If needed, you can call us at +86 (755) 8390 2017 - that's our Shenzhen office where I am usually at (and yes it's the real deal). It's an international call. We'll see if it's possible to setup an US number a little later -- we've tried Skype's SkypeIn a while ago but voice quality overseas was really hit and miss. Also, please I really don't want you to spend $20 on phone with us for a small $5 gadget. Use something that's cheap (Skype costs only 2 to 3 cents a minute).

In the meantime we're here mostly between 7pm CST and 1am CST. There is only one line at the office for now so if you get busy signals give it another try a moment later.

This is the first time ever giving out our phone number in all of my "order-packing" career history. So please be kind to us and reserve calls to urgent matters only. We'll get back to your e-mail questions within 24 hours time and we try to be quicker than that.

Forgive me if my writing is boring to death. This is in fact my first blog post. I promise to make the next posts more interesting.